Set out the night before. No one has to see it.
Start with the goal. End with a routine you would never skip.
Pick one body goal: lose fat, build muscle, or hold what you have. Each morning a short private text keeps that goal in view, with a plan for the one thing most likely to stop you. Over a few months the goal does less of the work, because the routine takes over.
Try the 1-minute demo Join the waitlist
It starts with something you want badly enough to write down. Not for anyone else. Just for you.
One goal, in your own words, kept where you will see it before the day gets loud.
How it works
Set one clear goal
Fat loss, muscle gain, or maintenance, with a number and a date. Targets stay within safe ranges, such as about 1 to 2 lb of loss per week.
Keep it in view, with a plan
A daily text at your decision time: your goal in your own words, how far you have left, and an if-then plan for today's likely obstacle. Never just a pretty picture of the finish line.
Lock in the routine
Same time, same order, every day you train. As the weeks pass, the texts shift from the goal to the routine, until skipping it is what feels wrong.
See a sample morning text
Demo only. Nothing you type leaves this page.
Somewhere around week ten, you stop deciding. You just go.
No audience, no streak to post. Only the quiet feeling of being someone who shows up.
From goal-driven to routine-driven
Weeks 1 to 3: the goal leads
The goal and your if-then plan come first in every text. You pick one fixed time and one fixed order: for example, alarm, water, clothes, drive, warm-up, first set.
Weeks 4 to 8: the routine joins
Texts lead with your sequence and your time. The goal is still there, shorter. The fixed time and order are the point, because repeating the same steps in the same setting is how behavior becomes automatic.
Around week 10 and on: the routine leads
The texts get quieter. You set your next goal when you are ready, but the routine stays the same. Research suggests this takes a median of about 66 days, with a wide range.
Price
Cancel anytime.
About $4 a month.
Both include a 14-day free trial. We are not taking payments yet. Join the waitlist and we will tell you when it opens.
Join the waitlist
One email when it opens. No newsletter, no sharing your address.
By joining, you agree we may email you once when Linchpin opens. Unsubscribe or ask us to delete your address any time. See the privacy policy.
Signups are stored privately for the waitlist only.
Questions
Is anything public?
No. There is no feed, no leaderboard, and nothing to share. It is a private text thread between you and the program.
Why not just picture my goal every day?
Studies by Gabriele Oettingen found that daydreaming only about the result can lower energy and effort. Pairing the goal with the real obstacle and a specific if-then plan works better, so every text includes both.
What goal targets do you allow?
For fat loss we keep targets at or under about 2 lb per week, in line with CDC guidance that people who lose about 1 to 2 lb a week are more likely to keep it off. Faster targets get a gentler suggestion.
Do I need an app?
No. It works by text message. You reply with a word or a number.
What if I miss a day?
Nothing breaks. There are no streaks. A missed day barely changes your distance to the goal, and the next text simply picks up your routine.
Does it give diet or medical advice?
No. It helps you keep a goal in view and build a routine. It does not replace a doctor, dietitian, or trainer.